Monday, November 17, 2008

The FedEx Arrow

I needed to be reminded of this on this cold, "I feel like a grump and don't want to do 11 loads of laundry today" Monday.

Whatever comes our way today, may we find hidden things to celebrate!

=============================================================(Originally posted September 24th, 2007)

Have you ever noticed the hidden arrow in the FedEx logo? It's there - between the "E" and the "x" - in the negative white space. Once you see it, it will be the first thing your eyes are drawn to every time you see a FedEx truck.

The arrow isn't outlined. It isn't a different color. It's just there, in all of its understatedness - waiting to be found. It's easily missed. Unless you're looking for it!

I started thinking about my life in terms of this arrow. I began wondering: Are these "arrows" everywhere? Am I missing them? I want the hidden treasures in the everyday to become what my eyes are immediately drawn to. I want to revel in the Joy and Hilarity that are running around me as I'm buried under piles of laundry. I want to celebrate baby chub and acorns and flour spilled all over my kitchen.

Since spending time thinking about these arrows, I can tell you - they are everywhere! It's a splash of half-and-half instead of skim milk in my morning coffee. It's using our wedding china instead of our everyday dishes - for eating taco dip while watching Monday Night Football. It's discovering that cheerful shade of green playdoh that can only be made by smushing together the blue and the yellow.

Even more importantly, I want to purposefully hide these arrows all over my children's lives. I want to splash their memories with ice cream and lollipops and sprinklers. My hope for them is that they relive their childhood in vivid, sweet color - finding the arrows I've left for them.

I want them to find every single one of them!


  1. What a powerful post! I hope you feel better soon!

  2. That is so cool- I've never seen it before.
    Great post!!

  3. Seen it----liked it the first time. :o)

    I've been thinking of you so much with your laundry piles. I would gladly do EVERY LOAD IN YOUR HOUSE if you would just get rid of the endless onslaught of dishes that plague my counter. The dishes are my nemesis....I guess we've all got somethin'.

  4. This is totally off topic, but I was wondering when I should expect my copy of the Jesus Story bible giveaway. I was one of the winners and haven't gotten it yet. Just curious, thanks!

  5. Christel,

    I sent you an email.


  6. I remember this one from the past. In fact, I was just telling someone the other day about the arrow in the Fed Ex logo, I never knew that until I read it here!

    Hope you are well!

  7. Thanks for this, Sar. I read it the first time around and remember thinking it was just what I needed at that moment - kind of like a drink in the desert. Today is no different. :)

  8. Sarah,
    I didn't get your email.

  9. i loved it the first time and love it again. and of course, i now see the arrow in the logo each time i see it!

    and i try and see other "arrows" too. thanks for the reminder.

    laundry overwhelms me too. as do dishes (like lynn) and dirty bathrooms. come to think of it, maybe i'm just not cut out for this wife thing. lol.

  10. Christel,

    I emailed you earlier this afternoon and again tonight at the email address you provided me with when you gave me your address. Please contact me at since you are not receiving my emails. I will respond to your email when I receive it.

    Thank you,

  11. What a beautifully stated post Sarah...thanks for reposting since I didn't get to enjoy it the first time around!

  12. This post is one of my all-time favorites. Thanks for re-posting.